ASICS shoes

Here’s your delicious A-list of ASICS shoes. ASICS is a Japanese athletic equipment company. The name is an acronym derived from the Latin phrase “Anima Sana In Corpore Sano” for “a healthy mind in a healthy body”. By combining the initials the name ASICS was born.

ASICS produces professional shoes and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.

In recent years, ASICS running shoes have often been ranked among the top performance shoes in the market. The company bought the outdoor brand Haglöfs on July 12, 2010 for SEK1,000,000,000 ($128.7 million). It has grown into one of the leading sporting manufacturers within the industry.

ASICS shoes

ASICS products were introduced to the United States in 1977 with an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.

• History of ASICS. In 1949, founder Kihachiro Onitsuka began his athletic shoe company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. Kihachiro Onitsuka chose the name ASICS for his company in 1977 and he aimed to promote sound growth of the young generation through sports. Staying true to the philosophy, every ASICS innovation, every concept, every idea is intended to create the best product. Its mission is to become the number one brand for the sports enthusiast. To accomplish this, ASICS pledge to continue to make the best product; striving to build upon technological advances and pushing the limits on what can learn from the body and its needs in athletic gear. ASICS pledge to bring harmony to the body and soul. ASICS shoes, apparel and bags are produced in a wide assortment to meet the needs of men, women and kids. To date, ASICS continues to put forth quality tested products designed to stand the rigors of elite and amateur athletes alike. Willing to try something new and always staying ahead of the curve is how ASICS manages to stay true to its namesake.
• Research and development. The Research Institute of Sports Science opened in Kobe in 1990 and has since many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together. The institute covers more than 45,000 square feet of research facilities. All-weather running track of 350m, a hall for basketball and volleyball and several test rooms are part of the complex. Studying and analyzing the movements of the human body and testing all kinds of materials, are the main activities of the 200 people who work there. All this work is being done with only one goal, to enable professional and recreational athletes all over the world to perform better, to reach a higher level and to enjoy themselves. Observing and analyzing physical movements is the basis of every single ASICS product. The researchers have high-speed cameras, hi-tech measuring equipment and sophisticated computer software at their disposal. Several test rooms have been set up to be able to translate the findings of the fundamental research into new materials and products.
• ASICS sponsorship. Sports is now playing an indispensable role in our everyday life. They are deeply connected to the society and culture, buidling up a phrase “sports culture” to exemplify this. It is our great pleasure that “sports” have now become an universal form of entertainment and one of the keys to world peace. ASICS will keep making the utmost effort to bring health and happiness to the people all over the world through sports. ASICS sponsors many nationally ranked NAIA and NCAA men’s and women’s teams, as well as the national teams of Argentina, Brazil, Canada, Italy, Japan, Puerto Rico, Slovenia, Spain, and Sweden. The company also sponsors individuals and teams that compete in the volleyball, football, netball, athletics, cricket, tennis, triathlon, and wrestling. ASICS is the official apparel sponsor of the Olympic team of the Netherlands, and these Olympic team apparel collections were designed for the brand by fashion designers Warmenhoven & Venderbos. ASICS also supplied apparel to the Italian, Dutch, Irish, South Korean, and Australian teams that competed at the 2007 World Championships in Athletics in Osaka, Japan.

Where Can I Buy ASICS shoes

Shock absorption systems, anti-overpronation features, outsoles with Wet Grip Rubber, water-resistant clothing are some of the ASICS innovations which are put to heavy trials at the Research Institute. Three-dimensional measuring systems are used to develop shoes with a perfect fit.

Visit ASICS stores for its authentic goods. If you wish to moonwalk the internet world, you’re just a click away to land in ASICS website to check out the latest ASICS shoes. That’s a great way to keep up with the latest from your favorite.

ASICS shoes