House of Deréon shoes

Here’s your delicious A-list of House of Deréon shoes. House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family.

With the name “Deréon” paying tribute to Beyoncé’s maternal grandmother, Agnés Deréon (mother of Tina Knowles). House of Deréon is not to be confused with its sister and partner line, a junior line simply titled, Deréon.

The House of Deréon was announced to the media in September 2004, by Tina and Beyoncé Knowles. The brand’s tagline is “Couture. Kick. Soul” which represents the three generation of women. Agnés Deréon is the “Soul,” Tina Knowles is the “Couture,” and Beyonce is the “Kick.”

House of Deréon shoes

Glamorous, classy signature looks stitched together over feminine vintage materials. House of Deréon shoes, where salon and street meet, couture crosses cool, sidewalk and catwalk become one.

• History of House of Deréon. The fashion legacy that is known as House of Deréon, was inspired by Tina Knowles mother, the late Agnés Deréon, began in Loiusiana over 85 years old. With an unwavering attention to detail they have created a contemporary collection that is not only reflective of family’s heritage, but also Agnés’ daring approach and bold ideas. Targeting fashion conscious women in their early twenties to early thirties, the collection serves the woman who has a fresh eye on style and the world around her. She is up on the latest trends, and has a playful attitude towards fashion. For her it’s all about the details, mixing and matching, from street to chic all while incorporating her own flavor and ever-changing needs. House of Deréon has an edge and a true fashion attitude where couture crosses cool. The mission of the company is simple: to fuse celebrity power and design artistry into a brand of global importance, a house of aspiration and inspiration, where entertainment and fashion merge seamlessly.
• Couture, kick and soul. Agnés (Soul) was a skilled seamstress and dressmaker who made beautiful custom clothing for private clients throughout the south. A true renaissance woman, Agnés used her creativity, determination and “can do” spirit to accomplish just about anything she set her mind to. Agnés Deréon’s artistic spirit has influenced three generations of stylish women and continues to inspire countless others today. Tina Knowles (Couture) is the visionary creative director behind the brand, infusing trend breaking style mixed with pure attitude. Based on her experience as an award-winning designer, author and celebrity stylist, Tina brings excitement, creativity and in-depth knowledge in regard to cut and fit to the collection. Beyoncé Knowles (Kick) serves as the muse and inspiration for the line, collaborating with her mother on every aspect of the collection. With her sense of style unmatched and her chameleon-like take on fashion that is ever changing, Beyoncé is the new generation of self-expression and confidence, an icon in the making.
• Expanding the brand. While Beyoncé was performing in the group Destiny’s Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny’s Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members. Beyoncé and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The tag line for Deréon is “Where the sidewalk and catwalk meet”. This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé’s touring band, Suga Mama appeared in print ads. Experience the fashion of Beyoncé Knowles.

Where Can I Buy House of Deréon shoes

In an interview with Ebony magazine Beyoncé said “I love the clothes from the ’70s, my mother’s clothes. I love clothes from the ’40s, my grandmother’s style, so elegant. We wanted to take elements from my grandmother’s legacy, the beaded lace, lush colors, fine fabrics and mix them with clothes from my mother’s generation and my generation.”

As for the line’s latest venture, Beyoncé and her mom have designed a collection of vintage-inspired dresses that will be available at Bloomingdale’s. The line is based on the 50′s-style dresses that Beyoncé wore for her role as Etta James in the film Cadillac Records. Beyoncé also mentions the clothing line in the song Get Me Bodied, from the album B’Day, and in her hit single Single Ladies (Put a Ring on It), from the 2008 album I Am… Sasha Fierce. House of Deréon Goes Global LF USA Acquires Beyond Productions.

Visit House of Deréon stores for its authentic goods. If you wish to moonwalk the internet world, you’re just a click away to land in House of Deréon website to check out the latest House of Deréon shoes. That’s a great way to keep up with the latest from your favorite.

House of Deréon shoes