Reef shoes

Here’s your delicious A-list of Reef shoes. Originated in 1984, Reef is a core surf company evolved from its humble sandal beginnings to now include a men’s apparel division launched in 2003.

Reef creates authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness. It is all about finding those spots and savoring every moment of beautiful surf and sand.

Reef also recently launched Reef Redemption; a program intended to lessen its footprint on the Environment. Reef Redemption initiatives thrive through a product series using green technology, culture of giving and in-house efforts to work towards a more environmentally friendly work environment.

Reef shoes

The now internationally recognized company has always blended the cool and casual attitude of the beach with a commitment to nurturing the lifestyle that follows.

History of Reef. Founded in La Jolla, California, Reef’s twenty-five year heritage traces back to two brothers from Argentina, Fernando and Santiago Aguerre. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, comfortable, active lifestyle sandal. With $4,000 working capital, hard work, dedication and some savvy marketing ideas, the brothers built Reef into a respected core surf brand by creating some of the world’s best active sandal in the business. In 1995, Reef had grown considerably and it was time to expand their operations, moving into an 80,000 square foot San Diego facility. Reef has subsequently grown into one of the world’s leading active sandal manufacturer.
Professional surf riders. While the initial market was primarily surfers and beach denizens, Reef began popping up in the skate, snowboarding, and mainstream fashion scene. Reef products quickly acquired a loyal following amongst surfers and beach goers. Professional surf riders like Rob Machado, Mick Fanning, Ben Bourgeois, and Jay Thompson continue to spread the word about Reef by traveling the world in search of the best waves in some of the most beautiful and remote spots on earth, living out a fantasy that few ever experience firsthand. Through all the change over the past twenty-five years, Reef is driven by the same constant, they are surfers at heart, drawing influences from a world filled with beaches, waves, and surf.
The global icon. The brothers knew they had a great product, but they wanted to separate themselves from the other surf companies. Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef. Never revealing her face or identity, the brothers used the intrigue of Miss Reef to help convey their idea of the surf lifestyle. Since the ads ran, Miss Reef has become a global icon of the surfing community. She has remained an integral component of Reef’s DNA, and can easily be attributed to the success of Reef. Reef and its beloved collection of Reef shoes and sandals will continue to thrive, no matter how high that next wave may be.

Where Can I Buy Reef shoes

At the core of the Reef are authentic, surf inspired products that have been worn by millions around the world. Owned by VF Corporation, there are just a huge number of Reef stores that one can ascertain in the market especially in the United States and Australia. Reef now promotes sporting gear from boards and shoes to active clothing as well.

The company launched women’s sandal line in 1998 and in 2002 also launched its logo program including hoodies, T-shirts, caps and beanies for both men and women. The success of the logo program launched a move into a complete men’s line. Co-founder Fernando Aguerre is currently president over the International Surfing Association and is working towards the sport’s Olympic participation. If Reef’s outstanding standards and styles are challengeable and debatable, it will only be able to compete with substantial quality competitors such as Billabong, Quiksilver, Rip Curl, Roxy and Rusty.

Visit Reef stores for its authentic goods. If you wish to moonwalk the internet world, you’re just a click away to land in Reef website to check out the latest Reef shoes. That’s a great way to keep up with the latest from your favorite.